ABOUT PET FLOW SERIES
The verbiage is different depending on the recipient, but we always want to clearly communicate who PetFlow is and what our values are, which is why we speak to our good deeds program.Īnd then the final email of our welcome series is an email introducing you to the customer service team. If you do sign up for auto-ship, you enter another welcome series because auto-ship is new to you, so we’ll tell you about those features. And then we have one for one-time customers to get them to auto-ship.
ABOUT PET FLOW HOW TO
There are emails dedicated to the ease of auto-ship and how to change your auto-ship, kind of an educational welcome series. Now we have different welcome series depending on whether or not someone is an auto-ship customer. The offers didn’t line up with the onsite customer experience. Rachel Endicott: The welcome series is the first email touchpoint for so many customers and we had branding from a year ago that just didn’t line up with what we were doing. Can you tell us more about the new welcome series? How important is onboarding in terms of building relationships with PetFlow customers? The first time we sent out a personalized template, the results were crazy. I also think products like Lifecycle Optimizer make it easy to build our existing automated campaigns and add more advanced campaigns. In the past, we struggled with, ‘How many emails do we send to this user? Did we email this user?’ But now with Sailthru, we have much more clarity because it’s so easy to look up one user and see what their experience has been. We didn’t have to pre-map out every single customer column we needed on a user profile we could just add them as needed and only see that data when it’s populated. From a technical perspective, it was a lot easier to set up our customer data because it was much more centralized. Tess Mellinger: When we were looking at ESPs, the personalization in Sailthru was a big draw. How did you manage cross-channel marketing before migrating onto Sailthru two years ago? We recently spoke with Tess Mellinger, Ecommerce Product Manager at PetFlow, and Rachel Endicott, PetFlow’s CRM strategist, about that welcome series, as well as how it works with the retailer’s onsite experience, PetFlow’s priorities in the future, and more. For the first-time buyers welcome series specifically, PetFlow has seen a 48% increase in open rate, a 75% increase in auto-ship creation and a 175% increase in revenue per send. So far, the tailored segment strategy is working well. The team recently revamped its welcome series, creating different journeys for different audiences such as first-time buyers or those customers who use auto-ship subscription services, for example. PetFlow customers didn’t always get as a warm of a welcome as they do now. Fortunately, the team at PetFlow, all pet parents themselves, understands how overwhelming the discovery phase can be and eases new shoppers in with an outstanding onboarding experience. Click here to read our Q&As with Conde Nast’s Sabrina Daryanani, Raise’s Kelly Hickey, RevZilla’s Andrew Lim, and Thrive Market’s Lindsay McGovern.įood, toys, bowls, crates and gates: New pet owners have fairly extensive shopping lists, including many first-time purchases. J Nucl Cardiol 2021.This Q&A with Tess Mellinger and Rachel Endicott from PetFlow is part of a series highlighting the amazing people behind the retail and media brands that work with Sailthru. One-tissue compartment model for myocardial perfusion quantification with N-13 ammonia PET provides matching results: A cross-comparison between Carimas, FlowQuant, and PMOD. Nesterov SV, Sciagrà R, Orozco LEJ, Prior JO, et al. Clinical quantification of myocardial blood flow using PET: Joint position paper of the SNMMI Cardiovascular Council and the ASNC. Murthy VL, Bateman TM, Beanlands RS, Berman DS, et al. Detection of coronary artery disease in human beings with intravenous N-13 ammonia and positron computed tomography.
Noninvasive assessment of coronary stenoses by myocardial imaging during pharmacologic coronary vasodilation. Schelbert HR, Wisenberg G, Phelps ME, Gould KL, Henze E, Hoffman EJ, et al. Detection of 47 percent diameter coronary stenosis with intravenous nitrogen-13 ammonia and emission-computed tomography in intact dogs. Noninvasive assessment of coronary stenoses with myocardial perfusion imaging during pharmacologic coronary vasodilatation. Gould KL, Schelbert HR, Phelps ME, Hoffman EJ. The measurement of coronary blood flow, oxygen consumption, and efficiency of the left ventricle in man. Bing RJ, Hammond MM, Handelsman JC, Powers SR, Spencer FC, Eckenhoff JE.
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